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We are looking for experienced marketing and business development candidates with professional service backgrounds.  Ideally they will be degree-educated and/or have a relevant post-graduate marketing qualification, such as the CIM or equivalent

The role is available on a part-time basis – either 10 am - 2.30 pm, 5 days a week or 3 full days a week, based in Wokingham with occasional visits to our Reading office.

Strategic skills

  • Identify marketing and business development campaigns and initiatives aimed at both B2B and B2C markets to grow new and existing business
  • Managing all activity for the firm through omni-marketing channels
  • Oversee and manage the firm’s marketing budget
  • Overall responsibility for brand management and corporate identity
  • Help raise profile and awareness amongst key target audiences and generate opportunities to meet potential clients
  • Suggest ways of enhancing client relationships and/or cross-selling relationships
  • Monitor reciprocity from external refers and facilitate alliances
  • Advise and make recommendations to the Partners on Marketing and BD investment decisions at practice and departmental level
  • Monitor all marketing initiatives and KPIs and report effectiveness to the Marketing Partner

Tactical responsibilities

  • Maintain and update the website (Joomla)
  • Manage SEO, PPC, webchat, video and online advertising
  • Creation of e-marketing campaigns such as e-bulletins and deal announcements (dotmailer)
  • Promote and run events of up to 100 delegates e.g. conferences and hospitality days
  • Manage and update social media (LinkedIn, Twitter, Facebook)
  • Write and distribute press releases
  • Create of all marketing materials e.g. bi-annual corporate magazine
  • Consider tendering opportunities and manage the pitch production process
  • Create branded documents and presentations in Word and PowerPoint
  • Consider and place advertising and sponsorship
  • Write Legal 500 and award submissions
  • Monitor reciprocity and manage relationships with key referral partners
  • Manage CRM and GDPR consents via the PMS (Tikit)
  • Select, negotiate with and coordinate extremal suppliers/ agencies

Soft skills

  • Proven ability to communicate effectively and be persuasive at a senior level
  • Pro-active approach to defining needs and delivering solutions
  • Strong analytical and organisational skills and attention to detail
  • Ability to manage multiple deliverables within a tight timeframes
  • Confident and dynamic personality
  • Excellent written and verbal communication skills
  • Strong creative outlook
  • Hands –on at both strategic and tactical level

Please send your CV and covering note to Barry Niven, Partner, Clifton Ingram e:This email address is being protected from spambots. You need JavaScript enabled to view it.

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